This was my first experience with seamoss, and I am now a customer for life ! This tastes just like applesauce- I take it straight from the jar. I also have high blood pressure and take 2 medications. I take readings 3x per week and they are consistently lower when I am taking sea moss . I also feel better overall after a few days - just a feeling of being more settled. It’s not a physical thing - so I can’t explain it . I will continue with this flavor- especially since Ceylon cinnamon is a proven natural remedy to high blood pressure. I’m confident that with continued use, as well as my prescribed medication, my blood pressure get back to normal levels soon